Less is more - but only if the right ingredients are involved! That's what Jochem Hes and Sjoerd Trompetter thought when they became fathers in 2013. A whole new world opened up for them. But they also found that even baby care products contain harmful ingredients. A circumstance that was simply unacceptable for the two of them. And so Naïf was born: an honest skin care brand for babies and children - no frills that nobody needs. But at the highest level of quality and with ingredients that give delicate baby skin exactly what it needs. No chemicals, no unnecessary additives - only the best care.